Online Benchmarking Tools
This is a new set of online tools that I’m developing.
The first such is designed for brands & manufacturers to benchmark the merchandising of their products on their retailers’ websites. This is seemingly a neglected area. Brands will often go to great lengths to ensure their products are well-presented in brick-and-mortar stores, while simultaneously accepting some truly egregious behaviour on eCommerce sites. Even at its most simplistic and tactical, the list of offences includes lousy photography, inaccurate product descriptions, weak search-indexing, low category ranking, unmoderated reviews, cross-selling to competitors…
To benchmark (for free!) how your brand is presented to consumers by your retailers, please click here.
More benchmarking tools to follow.