Benchmarking Results Pages

Online Benchmarking Tools

This is a new set of online tools that I’m developing.

The first such is designed for brands & manufacturers to benchmark the merchandising of their products on their retailers’ websites. This is seemingly a neglected area. Brands will often go to great lengths to ensure their products are well-presented in brick-and-mortar stores, while simultaneously accepting some truly egregious behaviour on eCommerce sites. Even at its most simplistic and tactical, the list of offences includes lousy photography, inaccurate product descriptions, weak search-indexing, low category ranking, unmoderated reviews, cross-selling to competitors…

To benchmark (for free!) how your brand is presented to consumers by your retailers, please click here.

Take the benchmark

More benchmarking tools to follow.

Contact Me

You can reach Chris by email by clicking here

or by phone at

+44 (0)7770 647038

See Chris's track record

or view Chris on LinkedIn.

Chris has just finished a major engagement for an international retailer, and so has around 50% of his time free. New clients very welcome!